PRIVACY POLICY

This privacy policy describes the personal data collected or processed when you interact with Allegra, including through our websites, stores, online or offline events. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.

WHO is Responsible for Processing Your Personal Data?

Allegra Jewels (referred to as “Allegra”, “our”, “we” or “us” in this privacy policy).

WHAT Personal Data Do We Collect, When, and From What Sources?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our website.

This personal data includes your:

  • contact details including name, email, telephone number, and shipping and billing address;
  • login and account information, including screen name, password and unique user ID;
  • personal details including gender, hometown, date of birth and purchase history;
  • payment or credit card information;
  • personal preferences including your wish list as well as marketing preferences.

When interacting with our website, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies and Pixel Tags.” This data includes:

WHY and HOW Do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the Website and the Services You Request

When you use our website, we will use your personal data to provide the requested product or service.  For example, if you make a purchase on allegrajewels.gr, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

If you are an existing customer of Allegra (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Allegra products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.

We may use the information that you provide to us as to personalize communications and advertisements regarding our products and services that may be of interest to you.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business.  For example, when you make a purchase, we use that information for accounting, audits and other internal functions.  We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our website. 

To Protect Our or Others’ Rights, Property or Safety

We may also use personal data about how you use our website to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law. 

For General Research and Analysis Purposes

We use data about how our visitors use our website to understand customer behavior or preferences.  For example, we may use information about how visitors to allegrajewels.gr search for and find products to better understand the best ways to organize and present product offerings in our storefront.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

SHARING of Your Personal Data

Allegra’s Sharing

Allegra may share each of the categories of personal data we collect with the following types of entities for the business purposes described:

  • Service providers processing personal data (including the personal data noted in the “What Personal Information Do We Collect and When” section) for business purposes on Allegra’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, advertising, analytics, manage brand and product promotions as well as administering certain services and features.
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our website or violations of our website’s Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
  • To any other third party where you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).

We do not sell your personal data.

PROTECTION and MANAGEMENT of your Personal Data

  • Encryption & Security: We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, to maintain the safety of your personal data.

Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

  • Retention of your personal data: We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless otherwise required or permitted by law.  For example, we keep your account profile information for as long as you keep your Allegra account, but, we may keep your order history longer to comply with legal obligations.
  • Managing your personal data:  You may have the right to request: (i) access to your personal data (both the categories of data we collect, which is laid out in this policy, and particular types); (ii) an electronic copy of your personal data; (iii) correction of your personal data if it is incomplete or inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances as provided by applicable law. We do not sell your personal data.  We will not discriminate against you for the exercise of these rights.  If you request to delete your account, you can create a new account on our website at any time.

If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us.  Contact details, a link to the webform for these requests, and reported metrics on consumer requests, can be found in the “Questions, Feedback and Metrics” section below.  We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems.  You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.

COOKIES and Pixel Tags

Allegra collects information, which may include personal data, when you use our website. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our website such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

We use cookies and pixel tags to track usage of the website and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about website traffic and website interaction, to identify trends and obtain statistics so that we can improve our website. There are generally three categories of cookies used on our website:

  • Functional: These cookies are required for basic website functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
  • Performance: These cookies allow us to improve our website’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember website preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow website performance.
  • Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media.  Advertising cookies collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

Your browser can help you manage cookies.  You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our website more efficient and some of our services will not function properly.  There are also general resources for opting out of interest based advertising available on the websites of the Network Advertising Initiative and the Digital Advertising Alliance.

Our website may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.

QUESTIONS, Feedback and Metrics

We welcome questions, comments, and concerns about our privacy policy and privacy practices.

If you wish to provide feedback or if you have questions or concerns, or wish to exercise your rights related to your personal data, please use our contact form.

If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.